Understanding your analytics

• Impressions: how often the player was loaded.
• Plays: how often playback was started.
• Unique viewers: distinct viewing sessions that started playback.
• Watch time: total time watched.
• Average watch percentage: how much of a video viewers watch on average.
• Completion rate: share of plays that reached the end.
• Start time: average time until the first frame is shown.
• Leads: email addresses captured in the period.

Analytics are first-party and aggregated. Detailed viewer statistics are only recorded when visitors allow analytics in the cookie banner, so unique viewer counts can be lower than the real number of people. Captured leads can be downloaded as CSV per video.